New-build buyers favour commuter counties over London
Research shows new-build demand in Essex is over three times higher than in London as buyers favour commuter counties.
Recent research indicates a significant shift in the UK property market, where buyers of new-build homes are increasingly favouring commuter counties over London. This trend highlights a changing preference among purchasers who are seeking alternatives to the capital for their primary residences.
The data reveals that demand in Essex is more than three times higher than in London for new-build properties. This substantial disparity suggests that the appeal of the capital’s new housing stock is currently overshadowed by the opportunities available in surrounding commuter regions.
The findings underscore a clear divergence in buyer behaviour, with the commuter belt attracting significantly more interest than the city centre for new developments. This pattern reflects broader market dynamics where location preferences are shifting away from the capital towards its immediate hinterlands.